Solaris Yachts

Solaris Yachts, an Italian leader in the sailing yacht segment (40 to 80 feet), made its entry into the Superyacht market with the delivery of its flagship S/Y CeFeA, the Solaris 111 (34.5m), in 2021.

Project Brief:
Develop a new communication strategy to reflect Solaris Yachts’ entry into the Superyacht segment. This included a comprehensive approach involving photography, video production, campaigns, books, events, and global communication, designed to elevate the brand and showcase their flagship yacht.

Execution:
We collaborated with the renowned Guillaume Plisson studio to create breathtaking photo shoots that captured the elegance and innovation of the Solaris 111. The imagery was complemented by cinematic video production. A global campaign was crafted, combining luxury brochures, print and digital materials, and exclusive events. The yacht was prominently featured in top-tier publications, including Boat International, Robb Report, and Forbes, with over 10 cover pages in printed media. The campaign also contributed to winning all themost prestigious Superyacht Awards of the year.

Outcome:
The communication strategy successfully positioned Solaris Yachts in the Superyacht segment, enhancing their brand prestige and global recognition. The campaign’s visual and narrative elements conveyed the brand’s commitment to excellence, solidifying Solaris as a leader in the luxury yacht market while garnering widespread media attention and industry accolades.