Oceanco

Oceanco, a world leader in large custom yachts, combines over 30 years of expertise with innovation, cutting-edge technology, and personalized service.

Project Brief
To expand their offerings, Oceanco tasked us with creating three new sub-brands—Beyond Custom, Full Custom, and Life Cycle Support—to complement their existing Simply Custom line. Together, these four offerings form the cohesive family branded as “CUSTOM Redefined”, catering to diverse client needs:

Simply Custom: Streamlined, semi-custom builds.
Beyond Custom: Innovative, boundary-pushing yachts.
Full Custom: Entirely bespoke masterpieces.
Life Cycle Support: Comprehensive post-delivery services.

Execution
We conducted market analysis to define the sub-brands’ attributes and audiences. We then developed distinct yet harmonious visual identities, including tailored palettes, typography, and key assets, and detailed brand guidelines ensuring cohesion under Oceanco’s brand.

Outcome
Unveiled at MYS 2024, “CUSTOM Redefined” launched through high-profile events, editorial features, and digital campaigns. This initiative solidified Oceanco’s leadership in the custom yacht market, expanding their reach and reinforcing their legacy of innovation